Name Decision Workspace
Compare and evaluate multiple name candidates with a structured decision matrix. Score names on memorability, pronounceability, and domain availability for objective brand naming decisions.
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About Name Decision Workspace
Choosing between multiple brand name candidates is one of the most critical decisions in your business journey. The Name Decision Workspace transforms this subjective process into an objective, data-driven evaluation. Compare up to 10 name candidates side-by-side using a structured scoring matrix designed by naming professionals.
Too often, naming decisions are made by gut feeling or loudest voice in the room. This leads to regret, rebranding costs, and missed opportunities. Our workspace provides a systematic framework that weighs each name against proven criteria—memorability, pronounceability, domain availability, social handle availability, industry fit, and scalability potential.
The scoring matrix allows you to assign weights to criteria based on your priorities. A tech startup might prioritize domain availability and scalability, while a local restaurant values pronounceability and memorability. Customize the weights, involve your team members for balanced perspectives, and let the numbers guide your decision.
Every name evaluation generates a detailed scorecard you can export and share. Present objective data to stakeholders instead of subjective opinions. The Name Decision Workspace removes emotion from naming decisions and helps you choose the brand name that will serve your business best.
Why Use This Tool?
- checkCompare up to 10 name candidates in one structured view
- checkScore names objectively on 6 proven naming criteria
- checkCustomize scoring weights based on your priorities
- checkInvolve team members for balanced evaluation
- checkExport detailed scorecards for stakeholder presentations
- checkMake data-driven decisions instead of gut-feeling choices
Common Use Cases
Compare shortlisted name candidates from brainstorming sessions with objective scoring
Evaluate rebrand options against current brand name to justify the change
Score new product name ideas for consistency with your brand family
Give stakeholders a framework to evaluate names beyond personal preference
Present naming recommendations to clients with objective scoring data
Compare combined entity naming options with clear evaluation criteria
play_circleHow It Works
Enter your candidate names (up to 10), then rate each name on the 6 criteria from 1-5. Optionally adjust the weight of each criterion based on your priorities. The workspace calculates weighted scores and ranks your options. Export the scorecard to share with stakeholders or save for future reference.
Frequently Asked Questions
What is a name decision workspace?expand_more
Is this tool free to use?expand_more
What criteria are used to evaluate names?expand_more
How do I choose the best name from my options?expand_more
Can I involve my team in the naming decision?expand_more
How do I weight criteria differently for my business?expand_more
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